Director of HCP Marketing

Healthcare Marketing Leader | Build HCP Ecosystems

This Jobot Job is hosted by: Robert Donohue
Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.
Salary: $220,000 - $260,000 per year

A bit about us:

We are a leader in the consumer health and wellness space, focused on delivering high-quality nutritional products and solutions for healthcare professionals and consumers alike.

Our organization is built on a collaborative, people-first culture that emphasizes innovation, scientific credibility, and meaningful impact. We work across digital platforms, practitioner networks, and healthcare ecosystems to drive engagement, education, and long-term brand growth.

We are looking for a Director of HCP Marketing to lead practitioner engagement, advocacy, and omnichannel marketing strategy.

Why join us?

• Competitive salary: $220K–$260K + bonus
• High-impact leadership role driving HCP and consumer growth
• Opportunity to build and scale practitioner engagement ecosystems
• Lead strategy across KOLs, digital platforms, and field sales
• Strong benefits package including:

o Medical, dental, vision
o 401(k) with match
o PTO + paid holidays
o Wellness programs and product perks

• Collaborative, people-first culture

Job Details

What You’ll Be Doing:

Practitioner Strategy & Omnichannel Leadership

• Own the HCP marketing strategy across the full practitioner lifecycle
• Lead omnichannel engagement across digital platforms, CRM, and field sales
• Define practitioner journeys and ensure a seamless experience across channels

KOL Strategy & Advocacy

• Develop and manage KOL networks and practitioner relationships
• Build peer-to-peer advocacy programs (speaker programs, advisory boards, communities)
• Expand partnerships with professional organizations

HCP-Led Consumer Engagement

• Partner with content and influencer teams to scale practitioner-led consumer advocacy
• Amplify HCP voices across digital, education, and brand channels

Education & Scientific Strategy

• Lead HCP education strategy across digital and live formats
• Translate complex scientific concepts into practical education
• Partner with product and brand teams to align offerings with practitioner needs

Digital & Platform Strategy

• Own practitioner engagement across HCP platforms and partner channels
• Drive personalization, engagement, and performance across digital touchpoints

Field Sales Alignment

• Partner with sales leadership to support field enablement and messaging
• Deliver qualified leads and support pipeline growth for field teams

Analytics & Optimization

• Define KPIs and track performance across engagement, advocacy, and growth
• Use data to drive decision-making and optimize strategy

What You Bring:

• 10+ years of experience in HCP marketing within health, wellness, or CPG industries
• Strong understanding of:

o Practitioner engagement and business models
o Omnichannel marketing and digital platforms
o KOL strategy and peer advocacy programs

• Experience translating scientific and clinical information into marketing strategies
• Experience managing:

o Cross-functional teams
o Agency and external partnerships
o Marketing performance and analytics

• Ability to operate in matrixed, fast-paced environments

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Additional Details:

• Location: Hybrid - 2 / 3 days onsite (Jersey City)
• Salary: $220,000 – $260,000 + bonus
• High-visibility role with direct impact on growth and brand positioning

Interested in hearing more? Easy Apply now by clicking the "Apply" button.

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