CSL Behring
Senior Product Manager, HCP & Patient Hizentra
Job Description
HCP & Patient – Hizentra (PI & CIDP)
The Senior Product Manager leads integrated HCP and Patient marketing strategies and initiatives for Hizentra in Immunology and Neurology. This role partners cross‑functionally to translate insights into compliant marketing tactics and ensure strong, on‑time delivery of brand priorities.
This position requires hands‑on marketing experience, strong project leadership, and a solid foundation in core marketing principles.
Responsibilities
Supports development and execution of marketing strategies. Leads tactical plan development in two indications, Primary Immunodeficiency (Immunology) and Chronic Inflammatory Demyelinating Polyneuropathy (Neurology).
Leads cross‑functional and agency execution of brand initiatives, ensuring alignment with strategy, timeline, and budget.
Partners with Sales, Medical, HEOR, Patient COE and Therapeutic Area team members to lead KOL engagement, RWE‑related activities, and select patient initiatives.
Synthesizes market research, data, and insights into actionable recommendations.
Develops HCP and patient programs and resources in collaboration with Medical, Legal, and Compliance.
Ensures all deliverables meet regulatory, legal, and compliance standards.
Qualifications
Bachelor’s degree in life sciences, healthcare, or related field required; MBA preferred.
7+ years of healthcare marketing experience, including 5+ years in pharmaceutical or biologics. Rare disease experience is a plus.
Experience in HCP marketing, including Scientific Strategy and KOL management.
Demonstrated ability to apply market research and data analysis to support business decisions.
Demonstrated expertise in marketing fundamentals such as positioning, messaging, and execution.
Effective leader with strong communication skills, adept at influencing stakeholders and leading work end to end in fast-paced, matrixed organization.
About CSL Behring
CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.
CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.
Our Benefits
For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.
You Belong at CSL
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging
Equal Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.